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Kenworthy: Yeah, I want to protect people’s identities, especially because these are very unsuccessful campaigns in many cases. I don’t want to, like…so many of these cases are so specific that I don’t want to, kind of-Ĭostello: You want to protect people’s identities. Kenworthy: I mean, there’s so many cases. Is there a case that sticks with you? Is there a case that kind of illustrates for you all the problems with this platform and with our societal problems more broadly? And the needs were acute, but they were also prolonged, and they were, in many cases, quite significant.Ĭostello: I mean, that is shocking, the percentage that raised not a penny. You know so, so-and-so’s disabled father who’s working a front-line job, who’s also immunocompromised and the mother has COVID…you know, it was just like these multiple layers of crisis that people were experiencing and sort of projecting that need onto the platform. And we were really seeing a very large number of campaigns that were aimed at basic needs, as well as really complex overlapping crises. So, 43 percent of campaigns that we looked like hadn’t received a single donation. Nora Kenworthy: So, I think the most striking thing for us, which really took us aback, was that a very large proportion of campaigns, even larger than in the past, were really not raising any money at all. The stats, it turns out, were even more staggering. We invited Kenworthy back again to talk about what they found for COVID-19 related campaigns. They analyzed 175,000 GoFundMe campaigns created in the first seven months of the pandemic. So, when the coronavirus struck, Kenworthy and her colleague Mark Igra decided to look at the data anew. Only about ten percent of campaigns meet their fundraising goals. And these factors tend to be decent barometers for whether your campaign will succeed or fail.
#Go fund me donations zip
Back then, Kenworthy told us that rather than being a great social leveler, there are stark inequities on sites like GoFundMe, having to do with wealth, class, race, education-even your ZIP code. We spoke to her a few years ago about how many people relied on crowdfunding for medical bills. Kenworthy is associate professor of nursing and health studies at the University of Washington, Bothell. “But that’s not quite how the platform works.” “A lot of people think of GoFundMe as a sort of open marketplace where, if you kind of put your needs out there, that hopefully they’ll gain traction and kind strangers will give you assistance,” she says. Nora Kenworthy has been studying and analyzing these GoFundMe campaigns for years. And what I’m asking from you today is contributions to help me afford to grieve and to heal, and I’m praying that this platform, GoFundMe platform will help create that. You can help an artist pay their rent.… As of now, I’ve lost between like 9,000 and 20,000 dollars of work…. I’m trying to think about it as an opportunity, but you know, like, everything is now a little bit more stressful.… Today, you can help an artist pay their bills.
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These are clips from videos that people made for their COVID-related Go Fund Me campaigns.Īssorted Voices: It’s hard. So, when COVID-19 hit, a ton of people hopped on the platform with these same hopes in mind. Experiencing a health crisis? Mounting medical bills? Unable to pay rent? Just launch a campaign and a crowd of friends-and even strangers-will help you out. The site says it has raised over $9 billion since it launched eleven years ago, and that it has received 120 million donations from across the world.Īs a result, the for-profit company has benefitted from a celebratory narrative that it’s a great equalizer. When a crisis hits, and a social safety net is nowhere to be found, many turn to the crowdfunding platform, GoFundMe. We focus on what is required to build a more just society-in matters of race, health, the environment, and the economy. Welcome to Tiny Spark, a podcast of the Nonprofit Quarterly.